** student work **
We guarantee Stranger Things have happened at a Motel 6.
That’s why Motel 6 is partnering with Netflix to promote Stranger
Things Season 4 by going upside down themselves.
The month leading up to the season 4 premiere, we will take over the small town of Hawkins, Georgia.
Guests will be able to experience the Upside Down like never before by checking into the Hawkins Motel 9.
MOTEL 6 LOGO FROM THE 80'S NEW 'UPSIDE DOWN' LOGO
STEP 1 // "THE BUZZ"
First, we'll become the talk of the town.
youtube teaser bumpers
the 2022 version of walkie talkies: social
STEP 2 // "THE INVITE"
Next, we’ll send exclusive invitations to popular influencers known for posting about
all things Stranger Things 😉 on TikTok and other social platforms.
STEP 3 // "THE EXPERIENCE"
Finally, we’ll welcome our Motel 9 guests as they check in to the Upside Down.
lobby signage
door hangers
room 11: sleep soundly
parking lot drive in premiere of Season 4
AD: Virginia Mathews
CW: Dotsie Stevens