MOTEL 9 // STAY ON THE STRANGER SIDE
We guarantee Stranger Things have happened at a Motel 6.
That’s why Motel 6 is partnering with Netflix to promote Stranger
Things Season 4 by going upside down themselves.
The month leading up to the season 4 premiere, we will take over the small town of Hawkins, Georgia.
Guests will be able to experience the Upside Down like never before by checking into the Hawkins Motel 9.
MOTEL 6 LOGO FROM THE 80'S NEW 'UPSIDE DOWN' LOGO
![](https://cdn.myportfolio.com/195eaf6e-93db-448f-aafd-7f8aa8927015/c32f412f-88c3-4693-82b1-c710b9e76be9_rw_1920.png?h=d28b3f0283a7950ddcab42356926c15e)
STEP 1 // "THE BUZZ"
First, we'll become the talk of the town.
![](https://cdn.myportfolio.com/195eaf6e-93db-448f-aafd-7f8aa8927015/b4f73acf-17c6-4aaa-811e-db9699166778_rw_3840.png?h=7aabbbf5c00da527fec2538eca70591f)
youtube teaser bumpers
the 2022 version of walkie talkies: social
STEP 2 // "THE INVITE"
Next, we’ll send exclusive invitations to popular influencers known for posting about
all things Stranger Things 😉 on TikTok and other social platforms.
![](https://cdn.myportfolio.com/195eaf6e-93db-448f-aafd-7f8aa8927015/4ada4de7-5c2e-40fd-847c-a8d1aef4c305_rw_3840.png?h=e13ab27480054096015a0d0995b35fb8)
STEP 3 // "THE EXPERIENCE"
Finally, we’ll welcome our Motel 9 guests as they check in to the Upside Down.
![](https://cdn.myportfolio.com/195eaf6e-93db-448f-aafd-7f8aa8927015/72d095bf-7c94-413a-ae5b-81fe18aa8526_rw_1200.png?h=53d43b1a61a3b6fe6c59326d6a0145ce)
![](https://cdn.myportfolio.com/195eaf6e-93db-448f-aafd-7f8aa8927015/668f002d-7dc3-4d68-b2b6-10205f58ce1e_rw_3840.png?h=cb348e617b7aa46636c69b96ef0e56fd)
lobby signage
![](https://cdn.myportfolio.com/195eaf6e-93db-448f-aafd-7f8aa8927015/aab2fe1b-f7a9-41fa-b8fa-99b10c371386_rw_1920.png?h=163e889a7b9c6ad6a15ef43559ddd406)
door hangers
![](https://cdn.myportfolio.com/195eaf6e-93db-448f-aafd-7f8aa8927015/9e6342d3-1b64-4f33-a585-18d10cd8178c_rw_3840.png?h=f0aa38eafbd5a2610497ed0965c7305c)
room 11: sleep soundly
![](https://cdn.myportfolio.com/195eaf6e-93db-448f-aafd-7f8aa8927015/fc42de5d-cba6-4a3b-9b63-62e3bc0bbf34_rw_1920.gif?h=f33451135445017d8bd5cba4780ee8d6)
parking lot drive in premiere of Season 4
![](https://cdn.myportfolio.com/195eaf6e-93db-448f-aafd-7f8aa8927015/de14e65a-66dc-42c8-9832-fab58705d94e_rw_1920.png?h=c5544f7d13689a4098a2102fe41be34c)
🎨 AD: Virginia Mathews
✏️CW: Dotsie Stevens
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