MOTEL 9 // STAY ON THE STRANGER SIDE

 We guarantee Stranger Things have happened at a Motel 6. 
That’s why Motel 6 is partnering with Netflix to promote Stranger
Things Season 4 by going upside down themselves.

The month leading up to the season 4 premiere, we will take over the small town of Hawkins, Georgia. 
Guests will be able to experience the Upside Down like never before by checking into the Hawkins Motel 9.

        MOTEL 6 LOGO FROM THE 80'S                                       NEW 'UPSIDE DOWN' LOGO     
STEP 1 // "THE BUZZ"
First, we'll become the talk of the town.
youtube teaser bumpers
the 2022 version of walkie talkies: social
STEP 2 // "THE INVITE"
Next, we’ll send exclusive invitations to popular influencers known for posting about 
all things Stranger Things 😉​​​​​​​ on TikTok and other social platforms.
STEP 3 // "THE EXPERIENCE"
Finally, we’ll welcome our Motel 9 guests as they check in to the Upside Down.
lobby signage
door hangers
room 11: sleep soundly
parking lot drive in premiere of Season 4
🎨 AD: Virginia Mathews
✏️​​​​​​​CW: Dotsie Stevens
don't be shy, click some more
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